Desc: Fortune et infortunes des Bettencourt: Directed by Anaïs Feuillette, Gérard Miller. The story of a rich and mysterious family, the Bettencourts, and of the creation of an empire: L'Oréal. A story worthy of any Balzac novel, spanning the 20th century, its sociological and aesthetic changes and its darkest days. It all begins with Eugène Schueller, the father of Liliane Bettencourt.